On July 1, 2019, a new liberalized model of the wholesale electricity market was introduced in Ukraine in accordance with the provisions of the Law of Ukraine "On the Electricity Market".
Thus, the purpose of the new electricity market is to introduce competitive mechanisms for the functioning of the electricity market, to freely select contractors, and to ensure the consumer's right to freely choose the electricity supplier. Accordingly, since January 1, 2019, the so-called Oblenergo (now the distribution system operators) has lost the monopoly on electricity sales to consumers, and new players - suppliers companies have emerged on the market, so every consumer has the opportunity to choose his own supplier from whom will purchase electricity for its own consumption.
For this reason, as in any other market, choosing a potential business partner, consumers should first of all check the future supplier company for the availability of permits, reputation, quality of the commercial offer and services that it additionally offers to consumers. as, as of today, according to market analysts, there are frequent cases of detection of unscrupulous economic entities in the field of electricity supply, which use measures and methods that mislead consumers. are saying.
For example, if for a long time a person cooperates with one company that provides a complex of services, and eventually new rules are introduced in the market, upon request of which such company is divided into two autonomous and independent from each other, it is quite logical that any human (consumer) will show unquestionable interest and particular interest in such innovations, but it should be borne in mind that such a novelty can bring in a large number of hidden risks and burdens for the consumer.
Therefore, the potential consumer, first of all, should take into account the information contained in the open access on the website of the Regulator (National Commission for State Regulation in the Fields of Energy and Utilities), which is constantly updated (taking into account new licenses issued to economic entities) , including whether or not you have a Power Supply License. It should also be noted whether the supplier is "accredited" by the Distribution System Operator (SRS), so that each official website of the SRS has a list of suppliers with whom they have contracted. In the meantime, in order to displace competitors who are constantly working on a positive image of their company, other entities resort to fraudulent actions that do not comply with the requirements of the current competition law due to unfair use of current legislation and the desire to earn a profit, namely:
As of July 1, generators are actually selling electricity on several different platforms under the new model, so the main price of electricity is formed in 4 key market segments: the bilateral contracts market, the day-ahead market (RDN), the intra-day market (VDR), and balancing market (BR).
Therefore, the cost of electricity is formed on the basis of the platform of the market where the purchase of electricity took place, as well as its consumption volumes at certain intervals.
However, from the analysis of the commercial offers of the electricity suppliers it can be seen that different pricing mechanisms are used , in most cases the electricity suppliers set the formula for calculating the electricity cost.
At the same time, we emphasize that such formulas can be both simple and understandable for the consumer, and too accumulated, which further confuses the consumer. This total cost will still include the supplier's costs associated with the purchase of electricity. In addition, some suppliers offer such discounts on purchased electricity that, ultimately, their final cost will not even cover the supplier's costs for purchasing it in all market segments.
Therefore, it becomes apparent that a bona fide supplier cannot offer a consumer price lower than its cost in the electricity market , but unfortunately such information is not always clear to the average citizen who remains most vulnerable to abuse. market entities.
Working with our Company, every consumer remains convinced that the prices set in the wholesale electricity market reflect a fair and competitive interaction between supply and demand, and no profit is gained from abuse of the rules in this market.
As the new electricity market involves competition, the consumer has the opportunity to choose for themselves the most advantageous commercial offer. Even more, consumers can choose from different suppliers' commercial offers at different times.
However, the completeness of the information presented in the proposed offer should be closely monitored, as many companies' schemes are based on the financial pyramid principle and consist in the conclusion of contracts for the supply of electricity to as many consumers as possible ,however, under the conditions of purchase of electricity for some consumers by receiving prepayment from other consumers. At present, it is already possible to trace in many demonstrative situations the existence of such contractual relations that such cooperation will last for a long time and will not result in unpleasant consequences for the consumer, which may result in penalties or termination of electricity supply.
According to the analysis and monitoring of the activities of many other Companies, information has become known about the rare cases in which suppliers offer consumers in commercial offers the price of electricity for 05 kopecks, 10 kopecks, and even 20 kopecks. less than others, which really bribes the consumer, but such a system of cooperation only operates for the first month and the calculation at this low price is carried out on the results of the work in the first month, however, a total opposite situation occurs in the next billing period, when the price for the consumer already increases by 60 cop. and the final price is much higher than the highest price on the market.
Therefore, by entering into a consumer contract for the supply of electricity with the supplier, the contractual relations between such parties exist for at least two calendar months, so receiving a final calculation on the basis of the billing period, the consumer is deprived of the opportunity to influence the situation with an unexpected price increase, which also casts doubt the possibility of switching to a new supplier, since such a transition is possible subject to full settlement with the previous supplier.
In addition, the analysis of other commercial offers of such unscrupulous suppliers can be followed by the presence of a number of hidden costs , in the form of various coefficients, which impose on the client absolutely all the operating costs of such a supplier (purchase and sale of electricity in segments market, bank guarantee commissions, guaranteed risks of price fluctuations in market segments, that is, all costs that the supplier is obliged to bear to purchase electrical energy rhiyi consumers are laid in such formulas and coefficients).
However, not only such pitfalls can be traced to the commercial offers of other suppliers, In addition, such offers for the consumer include conditions that include a large number of financial penalties , such as a fine for late notification about changing the provider. There are cases where the amount of the fine for realizing the guaranteed possibility of a consumer's transition to a new electricity supplier is about three months or half a year of the electricity cost declared by the consumer as the projected contractual amount of consumption in the relevant period.
Today, there are more than 400 supply companies operating in the electricity market, which is why service support, taking into account the latest development trends, is a prerequisite for a responsible energy business partner.
At present, all current customers of ORESC LLC, which have concluded the contract for electricity supply, have access to the Personal Cabinet and by registering in it every household customer is able to: obtain information on the status of payments; receive a bill for the closed period of consumption; to pay Company's services at no commission or additional cost; get information on current rates.
Many suppliers, including ORESC LLC, assign customers a personal manager who virtually "guides" your company throughout the life of the contract and assists with any issues.
LLC, as a bona fide and proven electricity supplier, does not resort to the aforementioned false and adventurous ideas and measures , but rather helps the business to provide its power generation capacity, as well as concentrate maximum endeavors to provide reliable and quality services to consumers with the maximum satisfaction of such customers.
It is worth noting that the existence of fair competition in any market segments in compliance with the specialized legislation (including the Law of Ukraine “On Protection of Economic Competition”, the Law of Ukraine “On Protection against Unfair Competition”) , which is based on the principles of "competition" - the fight for the consumer, testifies to a truly developed and civilized market, aimed at achieving a balance of interests between these entities, and therefore, this principle is certainly ozpovsyudzhuyetsya on embedded with 01.07.2019r. a new and "free" electricity market.
In view of the above, ORESC Ltd. recommends that consumers make an informed and balanced decision about the choice of a potential new electricity supplier, taking into account all possible and hidden risks, because in the end it is the end consumer, that is, you feel the efficiency of the market for the introduced mechanisms of electricity and the consequences of unfair competition.
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